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Ascend launches official WeChat account

Ascend Performance Materials today announced it has launched its official WeChat platform in China—Ascend Performance Materials. This official WeChat account underlines Ascend’s continued focus of delivering a truly local customer service offering in China and its commitment to long-term development in China.

As a significant part of Ascend’s China strategy, the official Wechat is dedicated to providing a more localized professional service for its PA66. This account will not only regularly release the latest trends and developments of Ascend global, Ascend China and its other key markets, but also provide the latest market trends and in-depth industry insights about PA66, especially for the Chinese market. In addition, the WeChat official account will continuously roll out customized online and offline interactive activities and other interesting contents.

 “Today, WeChat is the preeminent and a highly powerful communication tool for B2B enterprises here in China,” Kevin Wu, senior vice president and managing director for Asia Pacific at Ascend said. “Since joining the company late last year, my aim was to get our new WeChat platform launched as soon as possible, and it will provide a central hub to run our online communications here in China.”

Kevin added, “This is another exciting step forward in Ascend Performance Material’s growth and development here in Asia. Meanwhile, ‘Customer focus’ has always been an important value of Ascend and the official WeChat launch shows our continued focus and commitment to providing a stronger and more tailor-made customer service and support capability in China.”

As a global premium provider of high-quality chemicals, fibers and plastics, Ascend is always committed to being a reliable supplier of nylon 66 worldwide. Ascend’s APAC headquarters were established in Shanghai in 2009 and provide customized products and applications for manufacturers in the APAC region.